January is National Human Trafficking Prevention Month, and this week we are continuing our efforts to end human trafficking in our great state. We would all like to believe that human trafficking only takes place in far-away locations, but unfortunately, it happens all around us. And major events can bring with them an increase in this horrific crime.

Florida is lucky to be the host of many major events. Next month, we will host the Super Bowl in Tampa, which will be a huge economic boon for our state. However, the possibility of quick cash from out-of-state visitors can also bring out criminals—like human traffickers, who profit from trafficking men, women and children.

That is why my office has joined It’s a Penalty to work with Tampa International Airport to place anti-human trafficking messages throughout the major travel hub. If these signs reach one victim or encourage one brave traveler to report a suspicious situation, a life could be saved.

I am also grateful to the Airbnb community for joining our fight to end this abuse and exploitation by launching a joint training with our office this week to educate their hosts about signs to look for. By educating short-term rental hosts, we are adding even more eyes and ears on the ground who can look out for victims and alert law enforcement.

The stakes for the Super Bowl are high, but the stakes of our work are even higher. Our reward is not a title or a trophy—it’s a life forever changed.

I believe we can save lives and while we are at it, build a Stronger, Safer Florida.